
BMT Meat: Rebrand & Digital Upgrade
case study
The Challenge
Barries Meat Traders had an outdated brand identity and an unoptimized digital presence that didn’t effectively engage their audience. Their website was difficult to navigate, lacked a modern touch, and failed to showcase their quality products in a compelling way. They needed a strategic repositioning to align their brand with their business goals.
Solution & Impact
We revitalized BMT Meat’s brand with a sleek, polished identity and a dynamic digital experience. This included a refined logo, a user-friendly website overhaul with improved navigation, branded templates for consistent communication, and interactive animations to enhance customer engagement. We also provided hands-on client training for seamless website management. As a result, the transformation led to a significant increase in website traffic and audience engagement, with BMT Meat now connecting more effectively with their customers through a stronger, cohesive brand identity and an intuitive online presence.
Optima Solution
- User Research
- Hosting
- Brand Development
- Web Development
As the creative strategist behind this project, I handled brand repositioning, website design, and digital strategy, ensuring every element aligned with BMT Meat’s vision and business objectives. From design execution to client training, I provided a complete, future-proof branding solution.



Want to level-up with Optima?
At Optima Creative Co, we specialize in helping brands reach their full potential. If you’re ready to elevate your business, refine your brand, and create a digital presence that resonates with your audience, we’re here to help you level up.
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